Not talking about game clips here.
I’m referring to college football replays on ESPN. Ostensibly the whole game.
Actually it’s just a fraction of it, the CliffsNotes version of it. Which wouldn’t be so bad, except that ESPN jams an obscene amount of advertising (and promos) into these two-hour “game” replays.
It is the most annoying thing ESPN does … and perhaps the most annoying thing any television network anywhere does.
ESPN was showing a replay of the Kentucky-Louisville game early this morning, and I actually clocked the ads vs. the game. It’s awful.
ESPN went to commercials at 12:31:30 a.m. They came back at 12:33:30 to announce that “we’ll move to later action after these messages,” which I didn’t count as game action. And no real game action until 12:35:45. That is, 4 minutes and 15 seconds without a single play being run.
The rest of the breakdown:
12:40:25. More commercials.
12:43:00. Back to the game. (For nearly six minutes!)
12:48:50. More commercials.
12:51:35. Back to the game, finally.
12:56:10. Oops. Back to commercials and promos.
12:58.40. Another snippet of game.
So, from 12:31:30 to 12:58:40 ESPN ran 15 minutes and 15 seconds of game action … and 11 minutes and 55 seconds of commercials and promos.
That’s unconscionable. It’s also a ratio of 43.9 percent advertising over a 27 minute, 10 second period.
43.9 percent!
And we find it objectionable when networks run eight minutes of commercials during a 30-minute sitcoms — which is merely a tiresome 26.7 percent advertising.
ESPN engenders a lot of ill will — mine anyway — when it lures college football fans into watching these late-night replays only to see huge wedges of advertising and massive gaps in game action.
Many of us have options, and need to take them. If you think you may want to watch some random college game with a couple of teams you might not otherwise see … record the thing and fast-forward through the advertising. Then you can see all the game action and dump about 90 percent of the time otherwise deducted from your life to watch repetitive ads foisted on late-night viewers by a really rapacious network.
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment