Final score from the L.A. Coliseum. Oregon winning, USC losing. In football. Not basketball.

A Pac-12 result that ought to leave Lane Kiffin and the Trojans reconsidering, oh, everything about how they approach the game of football. And playing against Oregon.

First off? I don’t like football of this sort. The pinball/video game version, where every snap turns into a big play and points are cheap.

I am not sure what to do about it, in terms of rules changes. Maybe allow defenders to rough up receivers a little more near the line of scrimmage? Tighten the rules on offensive holding?

But note (in the story linked, above) that the three highest-scoring games involving ranked teams — in college football history — all occurred this season.

Coaches talk about the ebb and flow of offensive and defensive superiority, but this is more than an ebb or a flow. It’s a gusher of points. A flood of yards.

What do the Trojans do?

They must realize it is no longer about “we are ‘SC!” … it’s about designing a team that can beat Oregon.

This will require an adjustment of the definition of what a Division I player looks like.

Look at Oregon. They have small, almost tiny, men at many of the skill positions. What those guys have in common is great speed and agility.

Oregon speeds up the game, tires out defenses, spreads the field and rips you up with their fast little guys.

How do you counter speed? With speed of your own. USC should be thinking of linebackers who run more like safeties, and defensive backs who run like track stars. Even the defensive linemen need to weigh more like 225 than 275; no one can carry around that much weight and retain their speed.

It seems as if USC’s strategy, to date, against Oregon is a notion that they would win the game by keeping the ball from the Ducks, which they did quite well while winning in Eugene a year ago.

But that is a hard way to win. It means few or no turnovers. Steadily moving the chains. And lengthy drives are always at risk of stalling out because of a penalty or a busted play.  Can’t have that, either.

In this game (detailed in exhaustive statistical fashion here), USC had 17 points after five possessions — but trailed 34-17 because Oregon scored touchdowns on its first five drives. USC, meanwhile, settled for a field goal on its opening drive, and Matt Barkley threw two interceptions. And it was over five minutes before the half.

I know it must be hard for old Trojans to come to grips with this notion of Oregon’s little dudes setting records for points and yards by a USC opponent. That whole “big man on big man” thing the late USC assistant Marv Goux used to talk about (versus Notre Dame, back when) is deeply ingrained in the USC psyche. The greatest big athletes … that is what they have always wanted.

But unless/until Chip Kelly leaves Oregon for the NFL, leaving the Ducks to an acolyte not as proficient in destroying defenses, USC has to give up size in exchange for speed. That is the only way to hang with the Ducks year after year.

I expect the Trojans to begin recruiting their own DeSean Jacksons and D’Anthony Thomases in the near future. They have to get faster, and then perhaps a fitting balance between offense and defense — and between USC and Oregon — can be achieved.