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Brilliant Parody of L.A. Times Website

July 28th, 2008 · No Comments · Sports Journalism

Roy Rivenburg, a former Los Angeles Times staffer, has posted a laugh-out-loud parody of his paper’s website.

Find it here or type it in yourself at notthelatimes.com

At this writing, the site is slow to load … and I’m guessing it’s because it’s being looked at by so many people.

This is just exquisite.

The look is dead-on, which means Rivenburg is an online coding adept … or he had some help. Perhaps from one of the half-dozen lat.com folks laid off this month.

I assume the content is mostly (if not completely) his, and it is spot on in skewering the newspaper’s website — considered low-brow by the paper’s print people — as well as the city and the region. Perhaps the most telling single item is also one of the most subtle: “Iran launches nuclear missile at Israel” is only the sixth “most viewed” item listed.

The story behind the headline “L.A. Times fires the rest of its staff” is very funny. As are the blog memos from Tribune company director of innovation (or somesuch silly title) under the Planet Abrams link.

Rivenburg’s sports references are limited to friendly digs at a couple of columnists and sly zingers aimed at the site’s USC and UCLA blogs. Oh, and a rather tart sendup of the Kareem Abdul-Jabbar blog.

This is just very, very good. Kudos to Mr. Rivenburg.

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