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Costco … and Super Bowl Tickets?

January 26th, 2012 · No Comments · Football, NFL

And you thought Costco was supposed to be about bargains.

The scary part of this is … these might be bargains.

If you hope to attend the Super Bowl, in Indianapolis next week, Costco has packages for you. Yes, the same people who sell you massive quantities of peanut butter, corn flakes and paper diapers and lots of other things you probably don’t need all that much of … are now flogging tickets to the NFL’s big game, February 5, and the costs seem pretty steep, by Costco standards.

To wit:

–$2,999 for one ticket in the “upper end zone” and a “pre-game party” that is not described but is fairly certain to be a buffet lunch.

–$9,999 for two upper-level end zone tickets with four nights of hotel, “transportation” on game day and another pre-game party. Or maybe it’s the same lame pre-game party the guy with the $2,999 ticket has.

–$15,499 for the “premium” package: two “goal to end zone” tickets, four nights of hotel, game-day transportation, a pre-game party and access to the “Taste of NFL” event — which is a chance to eat from a variety of Indianapolis vendors in, probably, the convention center.

Now, did all of that seem quite un-Costco-y to you? Those are good deals? Maybe so, if we had been checking the ticket sites … I can tell you this: Face value for Super Bowl tickets this year is $800 at the low end and $1,200 at the high end.

The offer also raises several questions.

–Where is Costco getting these tickets? Did they buy them from one of the groups/teams awarded chunks of tickets by the NFL, which is very, very particular about how it disburses ducats?

–Did Costco become a sponsor of the Super Bowl, when we weren’t looking? And that’s where they got these tickets?

–How many of these tickets does Costco have available? A hundred? A thousand? I would like to know.

–And who in their right mind would spend $3,000 to go to the Super Bowl alone and sit on the rim of the stadium? Let alone spend $15,500 for four nights of hotel (and it could be a hotel in South Bend, or Chicago, for all we know) and a couple of cheesy, overcrowded events?

Having attended several Super Bowls as a journalist, I can assure you that you definitely are better off watching the game at home. You will see everything so much better, and you won’t be surrounded by strangers.

It’s just a game … with a few extra geegaws attached to it. A bad halftime show. A worse pre-game show. You probably won’t be able to hear much of anything, and you won’t be able to see it from your “high end zone” seats, and you’ll watch it on the big screen in the stadium — which means you may as well be watching it on your flat-screen back home. Oh, and you also won’t get to see any of the Super Bowl TV commercials.

Who is going to buy those tickets?

If you’re a member of the famous “1 percent,” don’t you already know someone who can get you into that game, if you really want to go?

And if you’re not dwelling in the 1 percent, maybe you shouldn’t spend that kind of money to see a game better seen via television. Use that cash on, oh, I don’t know … a college fund or the local food pantry or your greatest Super Bowl party ever — or just throw it out your car window because even after you’ve paid $3,000 for one crappy ticket you still have to get yourself to Indy and find someplace to stay, and somehow get to the stadium on game day — which might easily double the expense.

Anyway, this thing struck me as odd. Costco for offering, and the idea that some people will take them up on it.

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