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Don’t Assume Readers Get Past Headlines

September 7th, 2008 · No Comments · Baseball, Sports Journalism

I did a bit of satire, or thought I did, the other day … based on baseball players’ dunderheaded habit of breaking their own bones while acting out. Punching walls, slapping bats, breaking glass, etc. In the wake of Carlos Quentin, the White Sox most productive hitter, breaking his hand while smacking his own bat with it.

And the headline I used had me admitting I had broken my finger while slamming the keyboard. Because espn.com was loading too slowly.

And at least two people who know me have asked me about my broken finger.

Even though at the end of the not-so-long piece I quite plainly said I had not broken my finger because, if nothing else, I would never jeopardize my laptop by striking it.

I suppose the lesson is … don’t assume readers will get to the end of anything you write. The odds are much higher that they will see a headline, maybe get two grafs in … give up and go on to more important things.

I imagine that happened to Povich and Lardner. So it certainly is a risk I’m going to run.

So, no more outright untruths in headlines (to be corrected in the text below). Even on a silly blog. For all I know, all my relatives and many of my friends assume I’m sitting here with my finger in a cast.

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