By the time the Rams left Southern California for St. Louis, ahead of the 1995 NFL season, they had shifted from their traditional white-and-blue uniforms to a blue-and-gold look.
In St. Louis, it got more so, with the blue trending toward a dark blue, producing a uniform that looked as little as possible like the team’s traditional look. And why not? “Traditional” was Los Angeles, particularly during the George Allen era.
That meant gold “horns” instead of white (no!) on the best-in-football helmets.
Now that the Rams are back in greater Los Angeles, the notion that they should move back towards their traditional white and blue of the 1950s and 1960s … well, it makes sense for SoCal fans.
And so they have done.
The club over the past few days has rolled out its look for the 2017 season, and the dark blue and gold are on their way out. With mostly white, and some blue, coming back.
(See photos at the link in the previous paragraph.)
The helmets have gone back to white horns and the pants will have one blue stripe. Face masks also will be white.
That pleases Roman Gabriel, the Rams quarterback during the George Allen years, as well as lots of other L.A. geezers, like this one.
“This just goes to show all the hard work my teammates and I put in while wearing those uniforms isn’t forgotten,” he said in a statement released by the team. “We loved those uniforms and wore them with pride. I know the current players will wear their uniforms, especially the white horns, with just as much pride.”
A bit of pride would be good, for a franchise that just went 4-12 to extend its streak of losing seasons to 10.
The obvious flaw in the new-old look is the jersey, which must be approved by the NFL and likely will not change until 2019 — when the team is scheduled to move in to the new stadium, in Inglewood.
The jerseys will continue to have some of the repellent gold trim.
It cannot come off soon enough.
But then, a halfway makeover like this one, with a “final” one in 2019 could mean multiple sales of team jerseys to those fans who prefer to be up to date in their jersey-wear and replace old with new, asap.
The key is, the Rams look less like the St. Louis edition of the franchise. Good move.
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