I love this concept. Love it. Even if it’s sponsored by a company that makes caffeine-laced sugary drinks that can’t be good for you …

It’s just a very clever idea.

The Red Bull King of the Rock.

Start with a global 1-on-1 basketball tournament. Five-minute games, tournaments set in 25 countries to winnow the competitors down to the best streetballers around. I like it already.

Then?

Have the qualifiers gather somewhere really interesting for the finals. A landmark. The observation level of the Burj Khalifa would have worked. In the shadow of the sphinx, maybe. Under the Eiffel Tower.

Or on Alcatraz Island.

Why Alcatraz? Because for 40 years it was the site of an infamous maximum-security U.S. federal prison, on an island in the middle of cold and windy San Francisco Bay. And basketballers love being associated with hard men, like Al Capone and Machine Gun Kelly, who were incarcerated in the “inescapable” prison.

This is getting even better.

And the final bit? The competition is called “King of The Rock” — because the name works on two levels. Alcatraz being known as “The Rock” — which is also the slang term used when referring to a basketball. As in, “Gimme the rock.”

(And also the name of a not-awful Nicholas Cage/Sean Connery movie.)

The tournament has been running in regional sessions here in the UAE for the previous three weekends, and it ended tonight on a court placed atop the ice rink at Dubai Mall. (One of the biggest malls in the world.)

And we at The National covered it, all five hours of it, and the winner was a Serbian guy, Zack Bajric, who teaches English here in Abu Dhabi. In the final he beat a guy from Africa, and in the semis the two of them had defeated an Emirati (yes, the locals play some hoops; this particular guy won the UAE competition a year ago) and a Syrian dude who is 6-foot-8.

The Serb, who is only 6-foot-2, won by just lighting up people. He was raining down jumpers, and you have to imagine he has a nice cross-over dribble to create space when being covered by a 6-foot-8 guy.

The players made a point of telling us how important conditioning is. One player said it is less draining to play 40 minutes of 5-on-5 than it is to play three minutes of 1-on-1.

Now, on to Alcatraz, where the final 64 guys will play on the exercise yard of The Rock.

Just a great concept, and if you like, you can get an idea of what playing at Alcatraz is like from the video on the competition’s home page.

Has someone famous one the King of The Rock competition? Not that most of us can tell.

I do have an idea of who might win if it were open to NBA players.

I would put my money on LeBron James.