We live in a weird world, kids. And, I suppose, this tame blog is part of it. All blogs are. Random stuff, almost impossible to verify, that should be taken with a boulder of salt whenever “real issues” are being preached.

A few lives ago, when I was still sports editor of the San Bernardino Sun, I hired a desk guy from the Victorville Daily Press. His name was Bill Wolfrum. He had issues. I knew some of them at the time and chose to ignore them because we were deep into the “we no longer are paying real money to our employees” phase of The Sun’s decline, and my pool of candidates was severely limited and, hey, the man actually had put out some newspaper sections on deadline.

He didn’t have a car and he got to work, from Victorville, by riding the Greyhound, and he called in sick a lot and was as undependable as anyone I ever employed. Just lots of warning signs I didn’t notice because I’m naive and perhaps maybe because I didn’t want to.

And then, one day when I was out of the office, co-workers found him in the newsroom library, passed out drunk. And that was the end of his Sun career. (He apparently gave up booze soon after and, if that is the case, kudos to him.)

I was thinking of making him the subject of one of my Seasons in The Sun posts but, yes, I know my momentum in that series has evaporated, since I crossed the ocean.

Anyway, Seasons or not, this can’t wait. Check out this just-plain-strange New York Times story if you like. And read to the bottom (or skip to it), and there you will find William K. Wolfrum, as he is known in the blogosphere. (He was “Bill” in San Bernardino.)

OK, did you get all that? The NYT story? Did you understand it? You are excused if you did not. It’s a wheels-within-wheels sort of thing about bloggers and fake bloggers and fake bloggers who fake out serious bloggers and not-so-serious bloggers and then even the breathless talking heads of cable news networks.

The gist is this: Wolfrum, yes, our Wolfrum (albeit briefly, from hiring to passing out in the library) is a blogging fiend somewhere down in Brazil (I want to say Belo Horizonte, but I could be wrong), where he moved five or six years ago.

You can find his stuff here and here and here. It seems he runs the first two blogs and contributes to the third. He may be elsewhere; I didn’t pursue it any further.

Anyway, Wolfrum was one of those who figured out that a certain “policy expert” named, eventually, Martin Eisenstadt was a fake and perpetuating bad information that even WKW once fell for — angering him to the point that he became Holmes to Eisenstadt’s Moriarity. (Or Javert to Eisenstadt’s Valjean, as NYT put it.)

It’s just strange to see a name from the past at the bottom of a “let me read that again” NYT story.

Most of you won’t know him. But for the few who do … something to add to your WKW file.